What is Cruelty Free Skin Care?

What is Cruelty Free Skin Care?

February 07, 2019

Product labels can be confusing. Is there a difference between “animal friendly” and “not tested on animals”? Are vegan products tested on animals? And, what is cruelty free? Being a savvy consumer is tough! As a Leaping Bunny certified company, Theoderma is here to help. Read on as we dispel myths and help you become a more empowered shopper.

The History of the Cruelty Free Movement

The term “cruelty free” was first used in 1959 to market fake furs. As the movement has grown, the term has been used on a variety of products whose manufacturers don’t want to contribute to animal suffering.

As consumer interest in animal welfare has grown, so to have the opportunities for some companies to exploit it. Careful phrasing like, “not tested on animals,” may initially put consumers at ease, but is ultimately misleading. That’s because “not tested on animals” only speaks to the product in your hand, not the individual ingredients used to make the product. Most animal testing is actually performed at the ingredient level.

The Leaping Bunny Difference

Leaping Bunny was founded in 1996 to make it easier for consumers to live by their code of ethics. They do this by creating consistent standards that lead to consistent labeling. To receive the Leaping Bunny designation, a product must be 100% free of all animal testing. This means that the final product, as well as every ingredient in the product must not be tested on animals.

Common Misconceptions

What is cruelty free? Is animal testing ever necessary? When it comes to answering these questions, there are two big misconceptions.

Myth #1: Animal testing is necessary for safety

As technology advances, new methods for testing cosmetics and skin care ingredients are available. One way is to use reconstructed human epidermis, which harms no one and leads to more accurate results as it’s more like human skin.

Myth #2: “Not Tested on Animals” means the same thing as “Cruelty Free”

Both of these terms can be used without actually adhering to any specific guidelines. The best way to buy products that aren't tested on animals is to choose products that adhere to a third-party’s standards, like the Leaping Bunny.

What is Cruelty Free? Theoderma Knows

Theoderma is proud to be vegan certified and also have the Leaping Bunny designation. We’re committed to reducing animal suffering and helping our customers do the same. Browse our skincare line to find the perfect product for your skin.


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